Introducing Generation Joy

Together, we will help grow the next generation of joyful & happy children. We want to help parents provide the very best nutrition, so that they become Generation Joy.

About Bubs Australia

Bubs Australia was founded by a mum-of-three wanting the best for her  bubs. In 2006, there was a gap for premium organic baby food. Our founder, Kristy Carr decided to something about it, and started Bubs from her very own kitchen on Sydney's northern beaches, launching Australia's first range of organic pouch baby food sold in Australian supermarkets.

Bubs vision is to create new generations of happy bubs by offering a full range of instant nutrition products for all consumption occasions and dietary preferences.


Creating new generations of happy bubs.

Generation Joy Bubs Australia

What We Believe

Bubs are for the next generation.

We want to help create a happy generation.

A generation of joy.

A generation that values love, happiness and goodness above all else.

Who will reshape today’s world and make it in their own image.

They are the Tomorrow People.

And right now, they are hungry to learn.

Hungry to do.

And just plain hungry.

So let’s feed them properly.

Generation Joy Bubs Australia

Premium Nutrition

We pride ourselves on setting up a lifetime of good eating habits and providing your little one with the very best start in life.

Our recipes are developed by nutritionists and chefs to ensure each Bubs product supports the nutritional requirements of your growing baby.

With no hidden nasties, we carefully select perfect combinations of ingredients for bubs starting out on their food adventure. We believe in wholesome and healthy food, this is ‘clean’ food from a trusted Australian brand.

Generation Joy Bubs Australia

From farm to you

We believe a dish is only as good as the ingredients used to make it. 

We have spent years searching for organic growers and suppliers who are as passionate as we are about nutrient-rich produce and sustainable farming. 

From farm to table, our Bubs range is fully traceable back to the farm. We know where our ingredients are sourced and quality control test each product batch, for the highest quality and transparency.